Goose Island is currently doing marketing research to determine customer reaction to a label change on their popular 312 Urban Wheat Ale.  What is that change?  The beer would now state that is brewed and bottled in Baldwinsville, NY.  Is Goose Island building a new facility?  Doubtful considering parent company ABinBev owns a 7.6 million barrel per year facility.

I predicted months ago that although Goose Island promised to not brew in St Louis.  They were careful to mention St. Louis by name instead of saying “We will only brew in Chicago.”  This could pave the way for a more efficient production of Area Code Ales.

What do you think?  Will you still drink 312 when it is made elsewhere?  Will ABinBev work to find a way to conceal this fact?  I know a lot of Goose fans are on this site I hope you leave some comments.



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  1. MASGLBC says:

    I gave up on Goose when they started brewing more Belgian style beer and canceled other beers. They could save money and just put bud in a bottle and call it 312 or any area code. I see Goose as a sell out that will be changed to water downed bad tasting beer.

  2. Lauren says:

    Way to go goose- just totally abandon your roots.

  3. KarenHenson says:

    That’s known that money can make people independent. But how to act when somebody doesn’t have cash? The one way is to get the credit loans or student loan.

  4. […] Ale at the same facility.  I should note that CBA is partially owned by ABinBev.  Following my post that  Goose will likely move production to Baldwinsville, NY it has been confirmed.  John Hall told the Chicago Tribune the expansion is […]

  5. ugg Sheepskin Boots says:

    I never thought that I would be looking forward to a Friday night pint so much. Roll on 6.00

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