MillerCoors May Be A Craft Brewer Depending on You

Posted by in Tough Topics on August 13, 2010 8:33 am / no comments

So this week MillerCoors announced the name and plans of a new business unit “Tenth and Blake Beer Company.”  The goal of this new unit is to make craft brews and import similar quality beers from around the world.  Some blogs and twitter feeds have been scolding, some have rejoiced.  Personally, I will wait and see.

Many of the new comers to craft beer come by way of Blue Moon a not always acknowledged unit of Coors, and similarly Leinenkugel has been a unit of Miller for years.  Whether you should rejoice, be upset or indifferent depends on the reason YOU drink craft beer.  Yes I said you and your reason.

Most people fail to understand that people come to craft beer for a variety of reasons. Here is a short list in no real order:

  • Taste
  • Environmental
  • Support Local Business
  • Support Small Business
This is a short list, and in reality there are likely others and many subcategories with a massive influence on the market.  Interestingly enough, I know more than one person who jumped on the bandwagon condemning this.  However, this month Pyramid/Magic Hat is now owned by the people who sell Labatt and Kona joined a national conglomerate.  Were these mergers good bad or indifferent?
Over the next several weeks come back and see how I explore each of these issues, and their implications in Craft Beer.  Look for the “Why Craft?” label.
Also if someone has a reason they are drinking craft beer let me know in the comments.

 

You may also like:

Brew Free or Die! While You Fly
Is the crazy person in the seat next to you just to much to handle?  Skip the complementary pretzels and enjoy a craft brew.  Yes - craft beer is...
The Old Guard Needs To Change
I do not know what it is like in other cities, but I know Chicago.  Up until a few years ago Hopleaf and Map Room were your beer bars, and Goose ...
Mickey = Beer at Epcot
If you are taking a trip to Disney soon, don't worry you can find plenty of beer.   Small Time Drinker fell in love with Kona beer while staying ...
Tough Topic: Bars Know Your Beer
Over the weekend Beer Bitch and I went to a bar in Chicago.  It was not a "beer bar" they did have some craft options.  The bar had six drafts an...
 

Tags: , , , ,

 

No comments

Be the first one to leave a comment.

Post a Comment

You must be logged in to post a comment.