MillerCoors May Be A Craft Brewer Depending on You
Posted by SmallTimeDrinker in Tough Topics on August 13, 2010 8:33 am / no comments
So this week MillerCoors announced the name and plans of a new business unit “Tenth and Blake Beer Company.” The goal of this new unit is to make craft brews and import similar quality beers from around the world. Some blogs and twitter feeds have been scolding, some have rejoiced. Personally, I will wait and see.
Many of the new comers to craft beer come by way of Blue Moon a not always acknowledged unit of Coors, and similarly Leinenkugel has been a unit of Miller for years. Whether you should rejoice, be upset or indifferent depends on the reason YOU drink craft beer. Yes I said you and your reason.
Most people fail to understand that people come to craft beer for a variety of reasons. Here is a short list in no real order:
- Taste
- Environmental
- Support Local Business
- Support Small Business
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Tags: Kona, Magic Hat, MillerCoors, Pyramid, Why Craft
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