Tough Topic: Value

There are many heads in a production facility.  You not only have a brewer, but you also have accountants, marketers, CEOs and a host of other titles.  Larger organizations like Brooklyn Brewery has more heads and smaller places like Metropolitan has a couple people wearing five hats a piece.  A brewery, no matter how larger cannot forget the consumer needs to see value in your beer.  I like Brooklyn’s Black Chocolate Stout.  Last year I did not buy any as I perceived it to be too pricey.  This year I saw a 4-pack for $6.99.  At seven bucks I saw value.  In fact, I wondered why they did not package it in a 6-pack for $11, although 4-packs are a sort of marketing gimmick.  Likewise, Metropolitan is retailing their beer for about $10 a 6-pack.  As a consumer we can walk into a store and see this is worth it.  Both of these are decent values for what you get.  Metropolitan is right in line with many other craft brewers, and Brooklyn priced theirs at an incredible price.

Tags: Pricing, Tough Topic Monday