Angry Orchard has Arrived
While Sam Adams reported trouble keeping up with demand for their beers, they have made room to produce a new product, Angry Orchard. The hard cider is produced out of the Cincinnati, Ohio location and available in three varieties: Apple Ginger, Traditional Dry and Crisp Apple.
Sam Adams’ quarterly report indicated they are close to peak capacity and working to resolve the issue. A contract brewery has not been named. Overall, sales of Boston Lager and Sam Adams light are down, a contrast to the growing sales of the seasonal brews. Consumers are also exploring the different beers Sam Adams has to offer as 22% of the case sales were the ‘variety pack’.